–Source: RBRC and EPA Region IV Environmental Stewardship News–

The Rechargeable Battery Recycling Corporation (RBRC), a non-profit public service organization dedicated to recycling rechargeable batteries and cell phones, and Sony Electronics Inc. have partnered on a new initiative aimed at increasing consumer participation in RBRC’s recycling program, Call2Recycle ™. One of more than 350 manufacturers and marketers of portable rechargeable batteries and products that supports RBRC, Sony Electronics is the first manufacturer to insert branded Call2Recycle collection bags into product packaging. An individual Call2Recycle collection bag is now included with each custom, built-to-order Sony VAIO notebook, furthering consumer awareness of how to properly dispose of used rechargeable batteries and making it simple for customers to recycle the rechargeable batteries from their old laptop computers. For additional information on the Call2Recycle program or to find local collection sites, please visit www.call2recycle.org or call toll free 877-2-RECYCLE.